This project is a 10. Semester Industrial Design project made in cooperation with Nilfisk-ALTO. The thesis deals with development of a new process model targeted early product development, and focuses specifically on implementation and structure of the three phases: Idea generation, Idea selection and Concept definition in extension to Nilfisk-ALTO`s existing development tool the NODI Process. Focus has been to clarify uncertainties in early development, and create a tool which the design team can use as input to the Fuzzy Front End process from idea to concept.