Fornemmelsen af et produkt: Et produktdesigns betydning for oplevelsen af produktet
Studenteropgave: Kandidatspeciale og HD afgangsprojekt
- Puk Holm Hansen
- Signe Louise Nyeman-Nielsen
4. semester, Kommunikation, Kandidat (Kandidatuddannelse)
This study investigates the role of a product's design in creating the consumer's experience of said product. The aim is to create an understanding of the ways in which the product design creates certain meanings for the consumer by generating certain emotional and reflective responses.
| Sprog | Dansk |
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| Udgivelsesdato | 1 jun. 2015 |
| Antal sider | 139 |
| Emneord | produktdesign, marketing-semiotik, emotional design, oplevelsesdesign, semiotik, designanalyse, fokusgrupper, kognition, designsemiotik, design |
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