In general the traffic is progressively increasing in Denmark, which impair the accessibility and creates extended tailbacks. The traffic congestions are primarily on the motorways where the capacity of the roads and crossroads are put to the test. This creates bottlenecks in traffic in peak periods, which trigger longer delays. The Road Directorate has created an accessibility screening to keep track of the known and less known bottlenecks in traffic. The solutions of this issue cover a wide field from similar studies to peoples’ driver’s departure. Therefore, in cooperation with the Road Directorate this project seeks to answer the thesis statement:

Can road users be influenced by a campaign, to shift their travel time to a time out of the peak period?

The approach of doing so was to pick out six locations of known bottlenecks in traffic around Denmark, advertise the drivers on spot from not driving in the peak periods made by the Road Directorate and measure the outcome by quantitative and qualitative methods. Therefore, a method of before- and after analysis is used to determine whether moving the road users from driving in the peak period to drive outside of the peak period is possible.

The result of this project is made on the background of traffic countings, travel time measurings, license plate analysis, questionnaire analysis and interviews. The results of this project are almost identical from five of the locations, except from Roskilde as some of the traffic seems to have moved before the peak period. According to traffic countings and travel time measurings are there a slight change in the traffic, but the license plate analysis cant confirm that.

By the use of interview and questionnaire some of the drivers thought that there had been a noticeable change in traffic. But it can also be concluded that most people in this project didn’t change their time of traveling.

The overall conclusion despite of the drivers’ opinions’ was a knowledge that the Road Directorate’s campaign didn’t succeed consisting of changing the drivers time of traveling. One of the reasons why the drivers themselves thought it was positive, when the measurement showed something else can be the phenomenon that people are easily to say that there has been a change, because they have been in the project.