• Maria Vinther Kristensen
4. semester, Udviklingsstudier, Kandidat (Kandidatuddannelse)
Even though the poverty rate according to the Word Bank by 2015 has halved and the Millennium Development Goals are attained, 1 billion people are still stuck in extreme poverty and the poverty rate in Sub-Saharan Africa is still increasing. Poverty is therefore still a major issue internationally where some are still getting richer and some are getting poorer. This inequality has increased since globalization where the corporations have also gained more power, this power has put them in the spotlight of the media which puts pressure on them to shape up, do well and fulfil their social responsibility. This thesis will therefore look deeper into corporations’ social responsibility, in particular Toms confectionary company (Toms), to explore whether it can be efficient to reduce poverty and ensure development in Ghana. To find answers to the question about Toms and their CSR initiatives, the data has been collected from different sources: from an evaluation conducted by Ibis, a report by Toms and an interview with Toms’ CSR manager, Lene Lorenzen. Further information about Ghana is based on data from books, web sources and reports. The empirical evidence introduces the different actors of importance, a look into how Ghana functions and Toms’ CSR initiatives in Ghana. The chosen theory to analyze the empirical evidence is first of all a poverty reduction strategy and a strategy to ensure sustainable development which is being compared with Toms’ CSR initiative to see if the empirical data links with the findings about Toms’ CSR initiatives and facts about Ghana. Furthermore, Stakeholder Theory and Dependency Theory contribution to a discussion about how sustainable the development is and in other words if Ghana is dependent on Toms and their CSR initiatives or if Toms succeeds by counting in all stakeholders and thereby ensuring sustainable development. The analysis of the field data shows that Toms’ CSR initiatives to some extent correspond with the Ghanaian national development planning commissions’ poverty reduction strategy. Ghana is relative successful when it comes to the requirements to ensure sustainable development, however, there is room for improvement when it comes to mobilizing the resources. Toms’ CSR initiatives are sustainable and are creating development instead of dependency. Toms is as well succeeding counting in all stakeholders as Toms involves the different stakeholders, they limit the creating of dependency.
Udgivelsesdato1 okt. 2014
Antal sider60
Ekstern samarbejdspartnerToms Gruppen A/S
Lene Lorenzen
ID: 204616139