The overall scope of the master thesis is to study entrepreneurship and relevant theories of such. This approach is used with a theoretical framework “Crossing the Chasm” and a case-study of a newly started business.
The research includes a problem field with relevant topics and a section with theoretical innovation and business frameworks that are applied to answer the stated problem formulation. An interview with the COO of the company and a target specific survey ensures the relevance of the findings and the indispensable use of strategical approaches to obtain market share growth.
The paper includes a three specific findings of a proposed business model, an overview of digital strategies and theoretical start-up strategies, which are based on the literature review, theoretical frameworks and empirical evidence.
The project is tied together by the case-study of a start-up company used to answer the stated problem. Finally, the master thesis is wrapped up with a discussion of the methodology and approaches and a conclusion on the stated research questions.