As a minor Danish manufacturer of quality slippers, it has been in the interest of glerups.dk to have the potential of a new elegant design investigated which should be based on a thinner felt and sold as a private label product.

A private label cooperation will help in reaching new markets, add more exposure of the slippers and establish glerups.dk as a leading Danish design icon.

Based on this situation, a design strategy has been developed which forms the basis for the development of the new design line.