contrast: Strategic design

Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  • Helle Mølgaard
4. semester, Industrielt Design, Kandidat (Kandidatuddannelse)
As a minor Danish manufacturer of quality slippers, it has been in the interest of glerups.dk to have the potential of a new elegant design investigated which should be based on a thinner felt and sold as a private label product.

A private label cooperation will help in reaching new markets, add more exposure of the slippers and establish glerups.dk as a leading Danish design icon.

Based on this situation, a design strategy has been developed which forms the basis for the development of the new design line.
SprogDansk
Udgivelsesdatojun. 2011

Billeder

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