The report explores a possible solution for a
client's two businesses, with a target group of
other companies, with the expected outcome of
attracting more customers in the current modern
era of digitalization.
Based on research around the different possible
solutions' pros and cons, the client's needs and
the resources given for the project. It was
determined that a business website was the best
solution, in comparison to alternatives such as
online advertisements.
Therefor, a business website with high
performance, high usability and high Google
search ranking in mind was designed. To
evaluate the user-experience (UX) of the website
a usability test was performed by sending out a
survey to 4 participants along with user
behaviour tracking using heatmaps and session
recordings. For evaluation of Google Page
Ranking, manual searches with search queries
were performed.
It was found that the site has great UX, however,
the page rankings for search queries related to
auto-electrical services and emergency services
were bad, while the search queries related to the
business' name was good, and the remaining
were acceptable but could be improved.