This Thesis is written as a completion of the Master’s programme; Environmental Management and Sustainability Science.

This master thesis explores the current applications of sustainability within buildings. The findings assist in developing transition strategies for businesses and their networks moving towards meaningful circular economic practices. These applications and strategies are necessary for Denmark and other nations in transitioning toward achieving the Paris Agreement goals in combating climate change. Denmark’s goals to reduce greenhouse gases emissions by 20% by 2020 are on track [Svendsen and Tang, 2018]. However, as a global spearhead of sustainability Denmark has great potential in also leading the world into the circular economic movement by pushing the envelope on what’s possible and exhibiting how it’s possible, why not when Danish companies are already internationally at the forefront of innovation for circular methods in construction [State of Green, 2019b].

Theoretical concepts of sense making theory and actor-network theory are used to assist in understanding the current market and in creating recommendations for development to circular economy within the industry. This involved collecting possible solutions between stakeholders within the industry through empirical data collection (interviews and gamification) at the Aarhus Building Green Conference 2019. Data was analyzed to gauging the depth of understanding, eagerness, wariness and approach-ability to sustainable applications within the industry. The result of the empirical data collection created the framework of feasibility in encouraging sustainability and circular economy transitions within business models makeovers as a strategy for change.