This study examines what strategic communicational choices/tools are used to represent wellness throughout the official Blue Lagoon website and how the consumers perception correlates with the meaning conveyed within the diverse signs on the website. The theories drawn in the theoretical chapter are used as analytical tools further analyses this thesis. The analyses chapter represents how wellness is shown on the Blue Lagoon website and how the consumers perceive it.
Keywords:
Blue Lagoon, Wellness, Spa, Consumers