Cities are fulfilling a motor function, by spurring the economic development and gathering the
cultural innovation, at the same time facilitating transformations on the social and political
stages.
This thesis aims to demonstrate that the adaptive reuse of old buildings, the built environment of
a Danish city can be an effective and economical sound option that needs to be taken into
consideration in the present times of globalization, and used for the benefit of the local setting,
through actions of city branding, with global size effects.