branding industrial city of Ostrava: branding industrial city of Ostrava

Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  • Dana Vachrlonová
4. semester, Turisme, Kandidat (Kandidatuddannelse)
With the increasing competitiveness of destinations, the aim to differentiate the places
becomes more difficult for destination marketers. To achieve the differentiation and brand
customer´s loyalty require the understanding of destination image formation and the variables
influencing it. By investigation of these study fields may be established the brand with sustainable, unique, strong and favorable core values and associations.
Udgivelsesdato2 feb. 2012
Antal sider96
ID: 60688611