This following report documents the development of the product Beer
Academy, which is home brewing equipment for the novice. The project
set out to seek for an underpenetrated market, which, through trend
mappings, is found in home beer brewing. A competitor analysis maps
the market and uncovers a potential in brewing equipment for the fan,
who has never brewed before, which lowers the barrier for getting
starting, while allowing the user to learn and improve with the product.
The project is continuously influenced by six user representatives from
the target group and experts from Søgaard Brewery. The product
proposal is developed through an iterative integrated process; the
result can be seen in the adjacent product report.
This report, that describes the Beer Academy, is
developed by Humlebierne as part of their master
thesis in Industrial Design, Aalborg University.
Current trends and competitors have been analyzed
to find an underpenetrated marked to develop for,
resulting in new home brewing equipment aiming at
the novice beer fans.