The project starts by explaining how different immigrants of non-western origins’ representations are reduced to one form of identification trough a general religiously informed identification. i.e. through an Islamic identity. In order to explain the impact of cultural representation on the choices of identifications for non western immigrants, the project takes people with Arab origins as the subject for investigating a presumed Muslim identity. Through theoretically analysing a case study about the rise of Muslim consciousness in Britain, the project highlights the danger to prioritise relation of differences in the process of identifications. Therefore we suggest that relations of similarities should play a major role in the process of identification if we want a non antagonistic social engagement. For that, and in order to define the infrastructure, upon which relations of similarities are produced, we introduce the role of memory in identity formation especially in cases of immigration.