The project ‘Applied Aesthetics’ explores an area within urban design which operates in the interdisci- plinary field of art and urban planning. The fulcrum is a conviction of how aesthetic sensorial experiences are neglected in the planning of our cities. The thesis ob- jective is to explore and acquire knowledge regarding aesthetic qualities, through an experiment of creating an urban installation in a public space. Here the art profession inspirere the experiment, with the tool set of processual and experimental approaches. In the aftermath of the experiment, the knowledge of the ef- fects on the space the installation occupies, its viewers and the different roles at play when creating an urban installation, accumulates in the questions: “...and so what?”, “and now what?”. This is articulated in a small manual that deals with making the collaboration between the different actors efficient and looks upon the possibilities in working with urban installations in urban design to stimulate aesthetic experiences for the viewer.