A qualitative study of how the Danish millennials perceive brand activism and how it influences their brand attitude and purchase intention

Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  • Line Kant Kristensen
4. Semester, Erhvervsøkonomi (Marketing og Salg) (cand.merc.), Kandidat (Kandidatuddannelse)
SprogEngelsk
Udgivelsesdato2022
Antal sider55
EmneordBrand activism, consumer responses, brand attitude, Purchase intetions, prosocial marketing
ID: 471880098