1. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

2. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

3. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

4. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

1. semester Mini-project module 1a

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

1. semester Mini-project module 1b

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

2. semester Mini-project module 3a

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

2. semester Mini-project module 3b

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

  1. 2021
  2. Consumers willingness to pay for carbon taxes as part of companies value proposition

    Ricardo Dos Santos Silva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  3. Extrinsic factors that customers consider while making an online purchase decision of electronics products ; a critical discussion on developed and emerging markets

    Nazmun Nahar, Sadia Tabassum Samia

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  4. From a parent to other parents: The effect of motivators on the decision of parents' buying/renting the secondhand baby clothes.

    Gauri Dhakal

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  5. How Firms can achieve Social Sustainability through Circular Economy: A Case Study on H&M

    Afrin Sultana Munni

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  6. How will Google Privacy Sandbox impact e-CRM of Danish SMEs? A single case study with Freeway ApS

    Andreas Mendys, Jens Fogh Randbæk Jensen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  7. Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  8. The Effect of Influencer Marketing

    Mathilde Boe Larsen, Emil Holm Pedersen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  9. The effect on online influencers and traditional celebrities on Croatian consumers brand attitude and purchase intention

    Viktor Horzic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  10. Usage of social media by brands and CEOs to influence brand image and brand awareness

    Ervin Fetibegovic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  11. 2020
  12. Brand Activism and Celebrity Endorsements effect On Customer-Based Brand Equity

    Anders-Christian Jensen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  13. Brand Loyalty within the Fashion Industry: A quantitative study on Generation Y and Generation Z consumers in Denmark

    Andrei Alexandru Apolozan, Annika Karola Lauer

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  14. How do MNEs overcome tension and gain reputation through legitimacy? A multiple case study on automotive industry.

    Md Emrul Kayes Maznan

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  15. Managing Social Worlds of the Marketing and Sales departments

    Brigita Holendová

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  16. The Effect of Greenwashing on Consumer Perception

    Amanda Juul Jensen, Oliver Frøkjær

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  17. thesis: How internationalisation impact on circular economy

    Jaspreet Kaur

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  18. The utilization of locational determinants as a means of segmentation

    Emil Parmo Hansen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  19. Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  20. When the church goes online: En kvantitativ undersøgelse af implikationerne ved online distribuering af gudstjenester i danske frikirker

    Silas Majgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  21. 2019
  22. An exploration of the impact of omnichannel integration on the consumer decision journey and its effect on brand equity of luxury brands with the use of online touchpoints.

    Martin Dannervig Højbjerg, Mikkel Dannervig Højbjerg

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  23. Anti-branding and its impact on brand identity and consumers purchase behavior

    Silvia Mihalíková, Mauro André Matias Marques Henriques

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  24. A smart practice case study on storytelling as a branding tool for fashion brands on social media

    Annabella Szabó, Nadja Kruse

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  25. A Study of the Adoption of Internet of Things among German Consumers

    Bastian Leonard Thiel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  26. A study on consumer purchasing behavior in AN ONLINE buying Process

    Rana Naef Mohammed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  27. Building Brand Awareness through Social media: Juan Choconat study

    Mayra Alejandra de la Roche Ramos, Krzysztof Jan Mizerski

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  28. Designing CRM retention strategies using Deep Learning Customer Churn Prediction model in a subscription-based company

    Jan Petr, Martin Bobula

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  29. HOW FIRM CAPABILITIES AFFECT VARIATION IN MOTIVATION FOR INTERNATIONALIZATION.

    Md Abu Sayeed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  30. How social media usage can support the internationalization process of B2B IT software providers: -An explanatory study

    Anas Aziz

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  31. New trend in sustainability practices: Consumer attitude towards zero waste shops in Slovakia and determination of zero waste Target group.

    Matej Recka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  32. Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers

    Anton Kukucka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  33. Study of the development of the new digital products within the advertising industry; Case of: Cheetah Digital

    Dominika Tyliszczak

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  34. Sustainable packaging and Purchasing Intention - Investigating willingness to purchase food in sustainable packaging

    Andrea Cikotic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  35. The Challenge of Attracting Forthcoming Graduates - A Discrete Choice Experiment on the Effect of Employer Branding on Application Intentions

    Trine Reinholt Andersen, Maria Andreasen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  36. The effect of greenwashing on the Brand Image

    Dumitru Sircu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  37. The impact of psychological factors in the sustainable fashion decision making process: a quantitative research on Danish and German consumers.

    Pascal Schurmann, Eileen Winterholt

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  38. The impact of Standardization and Adaptation on the elements of the value proposition block of the business model canvas used by companies.

    Raymond Kassah

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  39. The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process

    Polina Krasimirova Ortova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  40. The Influence of Cultural on Female Consumption Behaviour for Fashion Apparel: A Comparison between South Africa and Sweden

    Thomas Jack McNee Tait

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  41. Typology of Circular Economy Models and Competitive Advantages: A case of Apparel Multinationals

    Syed Ahmed Tajuddin

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  42. 2018
  43. Brand Avoidance and the Big Five personality traits

    Dominik Remetei

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  44. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  45. Consumers' perception and attitude towards chatbots' adoption. A focus on the Italian market.

    Edmondo Candela

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  46. #Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram

    Julian Rydahl Passetti, Kristian Malle, Tyll Würfel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  47. Customer Engagement Understood Through Publications on the Social Media. A Case Study Of Unilever`s CSR Initiatives on LinkedIn

    Denislav Petkov Hadzhiminev

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  48. Effect of microtransactions in video games on brand perception and loyalty

    Ema Simec

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  49. How can big data affect uncertainty in strategic decision-making?

    Joao Henrique Morais Janeiro

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  50. How can higher education institutions attract more students from the Czech Republic and Denmark to participate in an international mobility using social media marketing activities?

    Katerina Chmelarova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  51. RETARGETING EFFECTS ON CONSUMER PURCHASE INTENTIONS

    Kristine Kaulina, Girts Kaulins

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  52. SMEs Internationalization Barriers:An exploration on Internet-based Internationalization

    Zoi Markella Vlastou, Nida Puodziukynaite, Vasiliki Ntokopoulou

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  53. The implementation of Internal Marketing in the multinational enterprises, in the perspective of the Romanian culture

    Stefan-Octavian Vezeanu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  54. Which steps should Polish producers of commercial mining equipment take to successfully enter the Chinese market?

    Martyna Elzbieta Telega

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  55. 2017
  56. A smart practice case study on persuasive sustainable fashion communication - Mastering Better World Fashion´s communication challenge

    Carolin Engelke, Anika Spindelmann

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  57. A Study on Western Companies in the Chinese Automotive Market in Relation to Branding

    Benjamin Fensholt, Seid Viso

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  58. Consumer switching intention: a study of the Bulgarian electricity market

    Slavena Plamenova Bakardzhieva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  59. Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

    Jana Mancikova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  60. Healthcare going Online: Extending the Technology Acceptance Model for the Examination of German Seniors’ E-commerce Adoption

    Mirjam Kirsten

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  61. IM_thesis AitanaFernandez: Spectators' perception toward gender stereotyping in advertising. Case of Spain.

    Aitana Fernandez Escobar

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  62. IM_thesis_RodolpheHELDERWERDT: The attitude of Generation Y regarding the green washing in the food industry

    Rodolphe Helderwerdt

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  63. Marketing mix diversification in Retail: The case of Sim Delice in Cameroon

    Belinda Abeck Kiyoh

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  64. Multi-channel Grocery Retail: Retail brand equity and its influence on online channel consumer adoption in the Czech market

    Lubomira Zavodnikova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  65. Online Consumer Ethnocentrism, Is that a phenomenon? Consumer Ethnocentrism among Danish e-commerce consumers

    Mads Jonas Birkbak Thomsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  66. Rebranding a growing outsourcing company from emerging market as a global marketing strategy: the case of Imperia Mobile

    Dimitar Dimov Dimov

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  67. Retailers in the Era of Digital Darwinism. A study fundament for adaptation-performance relationship research with focus on Danish retailers

    Alina Grecu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  68. The rise of consumer-facing technology in physical retail stores: An International Exploratory Study Between Portugal and the United Kingdom

    Ana Teresa Veiga Moreira de Paiva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  69. “Towards Consciousness in MNCs: Understanding Conscious Business Concept, Being and Becoming Conscious”. Multiple Case Study in Singapore

    Rolandas Salciunas

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  70. Value Co-creation: The perspective of Securitas Direct

    Gonçalo André Fernandes Paulos

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  71. Who is next to you in line? Towards a typology of Swedish grocery consumers

    Nadia Aspen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  72. 2016
  73. Analyzing Preferences with Consumer Neuroscience

    Libor Dolezel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  74. Customer engagement in online brand communities - A netnographic analysis of Facebook brand pages

    Daniel Bækgaard Skeie, Tim Dych Olsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  75. For better, for worse: A case study of Apple’s iPhone tracing the role of self-brand connection among smartphone users

    Asbjørn Ringgren Larsen, Lucie Rezackova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  76. Global recruitment: the case of Aalborg University

    Migle Narbutaite

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  77. How does brand image and country of origin affect consumer’s decision making process

    Paul-Bogdan Radu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  78. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  79. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  80. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  81. Omni-channel retailing- towards factors which affect a shopping journey

    Ana Grecu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  82. 2015
  83. De kinesiske studerende i Aalborg og adfærd op til valg af udenlandsk universitet - Et empirisk studie

    David Lam, Hoan van Doan

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  84. Den kinesiske forbrugers selvforståelse i et videnskabsteoretisk perspektiv

    Jan Stern Jacobsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  85. Neutralization theory: A tool to understanding consumer (un)ethical behavior

    Domantas Gervinskas, Raul Bogdan Caciora, Yousif Abdul Hameed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  86. Repositioning strategy of Brazilian coffee producer within its Global Value Chain via entering the European market

    Oliver Fecko, Catalin Cretu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  87. What impacts does the sales promotion instrument have on German consumers' behaviour?

    Niklas Maximilian Geisler

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  88. 2014
  89. Application of chosen internationalization theories on Slovak SME

    Daniel Kyselica

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  90. B2B on Facebook?

    Pavla Schlägerová, Henriette Diget Jakobsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  91. Corporate Reputation of T-Systems Slovakia: An Empirical Test of a Model Measuring Corporate Reputation from the Perspective of the Local Community

    Daniel Konecny

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  92. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON

    Egle Petrauskaite

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  93. Ethics and Manipulative Marketing - an empirical analysis of the Danish Competition and Consumer Authority and Danish Marketing Policies

    Louise Christensen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  94. Investigation of Consumer Attitude Toward RAS-Produced Fish: In Pursuit of a Viable Price Premium

    Jesper Ekmann Larsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  95. The Internationalization Process of Estonian Software Companies

    Heiki Koppelmann

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  96. The Moral Discource - A Critical and Emperical Investigation of its Impact on Consumer Behaviour

    Tina Karstenskov Nielsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  97. The Time Concept In Internationalizing Organizations: Towards A Temporal Framework

    Mohamed El Shawa

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  98. 2013
  99. Public Health Branding: The international perspective

    Inge Kjærgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  100. The digital mindset: A theoretical discussion

    Fruzsina Vivienne Benke

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  101. The Effects of Liberalization - Case of EnergyAustralia Pty Ltd

    Gisela Abram

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  102. The Impact of Digital Technologies on Innovations in Retail Business Models

    David Prepletaný

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  103. 2012
  104. Destination Branding for Business Tourism Market – A case study of Domaine de Miravel

    Anca-Alexandra Buhus

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  105. How managers decide how to segment their markets? Case study of the Danish and Estonian dairy industry

    Anni Viskus

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  106. Internationalisering af Familie Ejede og Drevne Virksomheder

    Alex Rahbech

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  107. The Impact of Multiple Countries of Origin Image on Consumer Perception Concerning Hybrid Products

    Simona-Diana Saptebani

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  108. 2011
  109. Creating Consumer-based Brand Equity in the Chinese Sports Shoes Market: Measurement, Challenges and Opportunities

    Wenbo Cui

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2011

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

  110. 2009
  111. Product placement i et decision neuroscience perspektiv

    Louise Skafsgård Jeppesen, Sanne Poulsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2009

    Studenteropgave: Speciale (inkl. HD afgangsprojekt)

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