Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

Kandidatuddannelse

Studiestruktur: Uddannelse

1. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

2. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

3. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

4. semester

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

1. semester Mini-project module 1a

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

1. semester Mini-project module 1b

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

2. semester Mini-project module 3a

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

2. semester Mini-project module 3b

Aalborg Universitet Business School › Studienævn for Erhvervsøkonomi (HA/cand.merc.) › Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat

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  1. 2022

  2. CSR and Generation Z's buying behavior - a study based on consumers of the Chinese sportswear brand ERKE

    Jing Gao

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2022

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  3. IMPACT OF CUSTOMER-BASED BRAND EQUITY ON CONSUMER PURCHASE INTENTIONS. A CASE OF MTN GHANA.

    Derrick Kwesi Frimpong

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2022

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  4. THE INFLUENCE OF SOCIAL MEDIA ON BRAND AWARENESS AND BRAND EQUITY: Social Media and Branding

    Erick Uyirwoth

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2022

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  5. 2021

  6. Consumers willingness to pay for carbon taxes as part of companies value proposition

    Ricardo Dos Santos Silva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  7. Extrinsic factors that customers consider while making an online purchase decision of electronics products ; a critical discussion on developed and emerging markets

    Nazmun Nahar, Sadia Tabassum Samia

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  8. From a parent to other parents: The effect of motivators on the decision of parents' buying/renting the secondhand baby clothes.

    Gauri Dhakal

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  9. How Firms can achieve Social Sustainability through Circular Economy: A Case Study on H&M

    Afrin Sultana Munni

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  10. How will Google Privacy Sandbox impact e-CRM of Danish SMEs? A single case study with Freeway ApS

    Andreas Mendys, Jens Fogh Randbæk Jensen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  11. Manage the Adoption of CRM Technologies: An exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study: n exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study

    Stephan Laugmann Larsen, Rasmus Sangild Kjærsgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  12. Online and Traditional Clothes Shopping Practices by Young Adults in the Coastal Region of Cameroon: What are the factors that deter the practice of purchasing clothes online by young adults in the coastal region of Cameroon?

    Theresia Ndangoh Lihlobnike

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  13. The Effect of Influencer Marketing

    Mathilde Boe Larsen, Emil Holm Pedersen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  14. The effect on online influencers and traditional celebrities on Croatian consumers brand attitude and purchase intention

    Viktor Horzic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  15. Usage of social media by brands and CEOs to influence brand image and brand awareness

    Ervin Fetibegovic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2021

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  16. 2020

  17. Brand Activism and Celebrity Endorsements effect On Customer-Based Brand Equity

    Anders-Christian Jensen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  18. Brand Loyalty within the Fashion Industry: A quantitative study on Generation Y and Generation Z consumers in Denmark

    Andrei Alexandru Apolozan, Annika Karola Lauer

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  19. How do MNEs overcome tension and gain reputation through legitimacy? A multiple case study on automotive industry.

    Md Emrul Kayes Maznan

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  20. Managing Social Worlds of the Marketing and Sales departments

    Brigita Holendová

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  21. The Effect of Greenwashing on Consumer Perception

    Amanda Juul Jensen, Oliver Frøkjær

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  22. thesis: How internationalisation impact on circular economy

    Jaspreet Kaur

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  23. The utilization of locational determinants as a means of segmentation

    Emil Parmo Hansen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  24. What marketing communication strategy can be implemented to promote plastic free produced biodynamic bananas in the current German market to generate awareness and increase the sales of this product?

    Daniel Jesus Aagaard Soto

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  25. When the church goes online: En kvantitativ undersøgelse af implikationerne ved online distribuering af gudstjenester i danske frikirker

    Silas Majgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2020

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  26. 2019

  27. An exploration of the impact of omnichannel integration on the consumer decision journey and its effect on brand equity of luxury brands with the use of online touchpoints.

    Martin Dannervig Højbjerg, Mikkel Dannervig Højbjerg

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  28. Anti-branding and its impact on brand identity and consumers purchase behavior

    Silvia Mihalíková, Mauro André Matias Marques Henriques

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  29. A smart practice case study on storytelling as a branding tool for fashion brands on social media

    Annabella Szabó, Nadja Kruse

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  30. A Study of the Adoption of Internet of Things among German Consumers

    Bastian Leonard Thiel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  31. A study on consumer purchasing behavior in AN ONLINE buying Process

    Rana Naef Mohammed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  32. Building Brand Awareness through Social media: Juan Choconat study

    Mayra Alejandra de la Roche Ramos, Krzysztof Jan Mizerski

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  33. Designing CRM retention strategies using Deep Learning Customer Churn Prediction model in a subscription-based company

    Jan Petr, Martin Bobula

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  34. HOW FIRM CAPABILITIES AFFECT VARIATION IN MOTIVATION FOR INTERNATIONALIZATION.

    Md Abu Sayeed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  35. How social media usage can support the internationalization process of B2B IT software providers: -An explanatory study

    Anas Aziz

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  36. New trend in sustainability practices: Consumer attitude towards zero waste shops in Slovakia and determination of zero waste Target group.

    Matej Recka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  37. Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers

    Anton Kukucka

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  38. Study of the development of the new digital products within the advertising industry; Case of: Cheetah Digital

    Dominika Tyliszczak

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  39. Sustainable packaging and Purchasing Intention - Investigating willingness to purchase food in sustainable packaging

    Andrea Cikotic

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  40. The Challenge of Attracting Forthcoming Graduates - A Discrete Choice Experiment on the Effect of Employer Branding on Application Intentions

    Trine Reinholt Andersen, Maria Andreasen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  41. The effect of greenwashing on the Brand Image

    Dumitru Sircu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  42. The impact of psychological factors in the sustainable fashion decision making process: a quantitative research on Danish and German consumers.

    Pascal Schurmann, Eileen Winterholt

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  43. The impact of Standardization and Adaptation on the elements of the value proposition block of the business model canvas used by companies.

    Raymond Kassah

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  44. The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process

    Polina Krasimirova Ortova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  45. The Influence of Cultural on Female Consumption Behaviour for Fashion Apparel: A Comparison between South Africa and Sweden

    Thomas Jack McNee Tait

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  46. Typology of Circular Economy Models and Competitive Advantages: A case of Apparel Multinationals

    Syed Ahmed Tajuddin

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2019

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  47. 2018

  48. Brand Avoidance and the Big Five personality traits

    Dominik Remetei

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  49. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  50. Consumers' perception and attitude towards chatbots' adoption. A focus on the Italian market.

    Edmondo Candela

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  51. #Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram

    Julian Rydahl Passetti, Kristian Malle, Tyll Würfel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  52. Customer Engagement Understood Through Publications on the Social Media. A Case Study Of Unilever`s CSR Initiatives on LinkedIn

    Denislav Petkov Hadzhiminev

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  53. Effect of microtransactions in video games on brand perception and loyalty

    Ema Simec

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  54. How can big data affect uncertainty in strategic decision-making?

    Joao Henrique Morais Janeiro

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  55. How can higher education institutions attract more students from the Czech Republic and Denmark to participate in an international mobility using social media marketing activities?

    Katerina Chmelarova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  56. RETARGETING EFFECTS ON CONSUMER PURCHASE INTENTIONS

    Kristine Kaulina, Girts Kaulins

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  57. SMEs Internationalization Barriers:An exploration on Internet-based Internationalization

    Zoi Markella Vlastou, Nida Puodziukynaite, Vasiliki Ntokopoulou

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  58. The implementation of Internal Marketing in the multinational enterprises, in the perspective of the Romanian culture

    Stefan-Octavian Vezeanu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  59. Which steps should Polish producers of commercial mining equipment take to successfully enter the Chinese market?

    Martyna Elzbieta Telega

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2018

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  60. 2017

  61. A smart practice case study on persuasive sustainable fashion communication - Mastering Better World Fashion´s communication challenge

    Carolin Engelke, Anika Spindelmann

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  62. A Study on Western Companies in the Chinese Automotive Market in Relation to Branding

    Benjamin Fensholt, Seid Viso

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  63. Consumer switching intention: a study of the Bulgarian electricity market

    Slavena Plamenova Bakardzhieva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  64. Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

    Jana Mancikova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  65. Healthcare going Online: Extending the Technology Acceptance Model for the Examination of German Seniors’ E-commerce Adoption

    Mirjam Kirsten

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  66. IM_thesis AitanaFernandez: Spectators' perception toward gender stereotyping in advertising. Case of Spain.

    Aitana Fernandez Escobar

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  67. IM_thesis_RodolpheHELDERWERDT: The attitude of Generation Y regarding the green washing in the food industry

    Rodolphe Helderwerdt

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  68. Marketing mix diversification in Retail: The case of Sim Delice in Cameroon

    Belinda Abeck Kiyoh

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  69. Multi-channel Grocery Retail: Retail brand equity and its influence on online channel consumer adoption in the Czech market

    Lubomira Zavodnikova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  70. Online Consumer Ethnocentrism, Is that a phenomenon? Consumer Ethnocentrism among Danish e-commerce consumers

    Mads Jonas Birkbak Thomsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  71. Rebranding a growing outsourcing company from emerging market as a global marketing strategy: the case of Imperia Mobile

    Dimitar Dimov Dimov

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  72. Retailers in the Era of Digital Darwinism. A study fundament for adaptation-performance relationship research with focus on Danish retailers

    Alina Grecu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  73. The rise of consumer-facing technology in physical retail stores: An International Exploratory Study Between Portugal and the United Kingdom

    Ana Teresa Veiga Moreira de Paiva

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  74. “Towards Consciousness in MNCs: Understanding Conscious Business Concept, Being and Becoming Conscious”. Multiple Case Study in Singapore

    Rolandas Salciunas

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  75. Value Co-creation: The perspective of Securitas Direct

    Gonçalo André Fernandes Paulos

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  76. Who is next to you in line? Towards a typology of Swedish grocery consumers

    Nadia Aspen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2017

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  77. 2016

  78. Analyzing Preferences with Consumer Neuroscience

    Libor Dolezel

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  79. Customer engagement in online brand communities - A netnographic analysis of Facebook brand pages

    Daniel Bækgaard Skeie, Tim Dych Olsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  80. For better, for worse: A case study of Apple’s iPhone tracing the role of self-brand connection among smartphone users

    Asbjørn Ringgren Larsen, Lucie Rezackova

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  81. Global recruitment: the case of Aalborg University

    Migle Narbutaite

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  82. How does brand image and country of origin affect consumer’s decision making process

    Paul-Bogdan Radu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  83. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  84. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  85. How does consumers' nationality influence their motivation for adopting collaborative consumption? - A study of American and Danish consumers

    Arton Peci, Peter Kalstrup, Gentian Zogaj

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  86. Omni-channel retailing- towards factors which affect a shopping journey

    Ana Grecu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2016

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  87. 2015

  88. De kinesiske studerende i Aalborg og adfærd op til valg af udenlandsk universitet - Et empirisk studie

    David Lam, Hoan van Doan

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  89. Den kinesiske forbrugers selvforståelse i et videnskabsteoretisk perspektiv

    Jan Stern Jacobsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  90. Neutralization theory: A tool to understanding consumer (un)ethical behavior

    Domantas Gervinskas, Raul Bogdan Caciora, Yousif Abdul Hameed

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  91. Repositioning strategy of Brazilian coffee producer within its Global Value Chain via entering the European market

    Oliver Fecko, Catalin Cretu

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  92. What impacts does the sales promotion instrument have on German consumers' behaviour?

    Niklas Maximilian Geisler

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2015

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  93. 2014

  94. Application of chosen internationalization theories on Slovak SME

    Daniel Kyselica

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  95. B2B on Facebook?

    Pavla Schlägerová, Henriette Diget Jakobsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  96. Corporate Reputation of T-Systems Slovakia: An Empirical Test of a Model Measuring Corporate Reputation from the Perspective of the Local Community

    Daniel Konecny

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  97. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON

    Egle Petrauskaite

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  98. Ethics and Manipulative Marketing - an empirical analysis of the Danish Competition and Consumer Authority and Danish Marketing Policies

    Louise Christensen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  99. Investigation of Consumer Attitude Toward RAS-Produced Fish: In Pursuit of a Viable Price Premium

    Jesper Ekmann Larsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  100. The Internationalization Process of Estonian Software Companies

    Heiki Koppelmann

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  101. The Moral Discource - A Critical and Emperical Investigation of its Impact on Consumer Behaviour

    Tina Karstenskov Nielsen

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  102. The Time Concept In Internationalizing Organizations: Towards A Temporal Framework

    Mohamed El Shawa

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2014

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  103. 2013

  104. Public Health Branding: The international perspective

    Inge Kjærgaard

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  105. The digital mindset: A theoretical discussion

    Fruzsina Vivienne Benke

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  106. The Effects of Liberalization - Case of EnergyAustralia Pty Ltd

    Gisela Abram

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  107. The Impact of Digital Technologies on Innovations in Retail Business Models

    David Prepletaný

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2013

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  108. 2012

  109. Destination Branding for Business Tourism Market – A case study of Domaine de Miravel

    Anca-Alexandra Buhus

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  110. How managers decide how to segment their markets? Case study of the Danish and Estonian dairy industry

    Anni Viskus

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

  111. Internationalisering af Familie Ejede og Drevne Virksomheder

    Alex Rahbech

    Erhvervsøkonomi (International Marketing) (cand.merc.), Kandidat, (Kandidatuddannelse) 4. semester, 2012

    Studenteropgave: Kandidatspeciale og HD afgangsprojekt

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