Prioritizing user needs in diabetes care
Translated title
Prioritering af brugerbehov i diabetesbehandling
Author
Radu, Nicoleta Diana
Term
4. term
Education
Publication year
2025
Submitted on
2025-06-04
Pages
90
Abstract
Despite advancements in insulin delivery technologies, people living with diabetes continue to face a wide range of unmet needs, including practical challenges, emotional strain and disruptions to daily life. This project, developed in collaboration with Novo Nordisk, uses a user-centered approach to explore these needs, identify key challenges, and prioritize them based on their perceived value. Through deductive thematic analysis of three qualitative studies, supported by the Value Proposition Design framework and a stakeholder workshop with Novo Nordisk, 10 value propositions were identified. To prioritize these propositions, a pairwise comparison study was conducted with 395 participants across four countries. The results were analyzed using the Bradley–Terry–Luce (BTL) and Elimination-by-Aspects (EBA) models. While the BTL model ranked "I trust that my diabetes treatment is safe and reliable" as the most important value proposition, the EBA model identified Treatment Confidence as the most valued aspect and Physical Comfort as the least. Overall, the EBA model provided a significantly better fit.
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