Prioritizing user needs in diabetes care
Translated title
Prioritering af brugerbehov i diabetesbehandling
Author
Term
4. term
Education
Publication year
2025
Submitted on
2025-06-04
Pages
90
Abstract
Despite advancements in insulin deliv- ery technologies, people living with di- abetes continue to face a wide range of unmet needs, including practical chal- lenges, emotional strain and disruptions to daily life. This project, developed in collaboration with Novo Nordisk, uses a user-centered approach to explore these needs, identify key challenges, and pri- oritize them based on their perceived value. Through deductive thematic analysis of three qualitative studies, supported by the Value Proposition Design frame- work and a stakeholder workshop with Novo Nordisk, 10 value propositions were identified. To prioritize these propositions, a pair- wise comparison study was conducted with 395 participants across four coun- tries. The results were analyzed us- ing the Bradley–Terry–Luce (BTL) and Elimination-by-Aspects (EBA) models. While the BTL model ranked "I trust that my diabetes treatment is safe and reliable" as the most important value proposition, the EBA model identified Treatment Confidence as the most val- ued aspect and Physical Comfort as the least. Overall, the EBA model provided a significantly better fit.
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