Podcasten som vidensdelende medie: Et studie af podcasten som et fordybelses- og effektiviseringsværktøj i accelerationssamfundet
Oversat titel
Podcast as a medium for knowledge-sharing: A study of podcast as a tool for immersion and efficiency in the acceleration society
Forfattere
Hansen, Mads Strack ; Jørgensen, Matti
Semester
4. semester
Uddannelse
Udgivelsesår
2025
Afleveret
2025-05-23
Abstract
Denne kandidatafhandling undersøger podcasten som vidensdelende medie i et accelereret samfund, hvor lyttere både søger fordybelse og effektivitet. Med udgangspunkt i konsulenthuset LEAD, der bruger podcasts som forberedelsesmateriale til workshops for travle ledere, stiller vi spørgsmålet: Hvordan oplever lyttere en podcast, der skal understøtte både travlhed og fordybelse, og hvilke kritiske perspektiver opstår i lyset af accelerationssamfundet? Vi gennemfører et kvalitativt, fænomenologisk studie inspireret af Husserl og Heidegger, baseret på semistrukturerede interviews med seks deltagere, som lyttede til et LEAD-afsnit før interviewet. Analysen bygger på Hartmut Rosas begreber om social acceleration, resonans og det ukontrollerbare samt Jürgen Habermas’ skelnen mellem system og livsverden. Resultaterne peger på, at podcasts oftest opleves som et effektivt og fleksibelt medie, der passer ind i hverdagsrutiner, men at lytningen bliver mere krævende, når den kobles til arbejde. Kritisk set afspejler podcasten både accelerationslogikker (multitasking, tidsoptimering og at arbejde flytter ind i fritiden) og rummer potentiale for resonans gennem autentiske stemmer og mediets lineære, delvist ukontrollerbare form. I et Habermasiansk perspektiv placerer podcasts sig i et spændingsfelt mellem livsverden og system, hvor organisatorisk, strategisk brug kan risikere at kolonisere livsverdenen. Afslutningsvis peger vi på, at vidensdelende podcasts med fordel bør prioritere værtsautenticitet og fungere som appetitvækkere, der skaber nysgerrighed frem for blot at levere information.
This master’s thesis examines podcasts as a knowledge-sharing medium in an accelerated society where listeners seek both immersion and efficiency. Focusing on the consultancy LEAD, which uses podcasts as workshop preparation for busy leaders, we ask: How do listeners experience a podcast meant to support both busyness and immersion, and what critical perspectives emerge when listening practices are viewed through the lens of social acceleration? We conduct a qualitative, phenomenological study inspired by Husserl and Heidegger, using semi-structured interviews with six participants who listened to a LEAD episode prior to the interview. Our analysis draws on Hartmut Rosa’s concepts of social acceleration, resonance, and uncontrollability and Jürgen Habermas’s distinction between system and lifeworld. Findings indicate that podcasts are primarily experienced as an efficient, flexible medium that fits daily routines, but that listening becomes more demanding when tied to work tasks. Critically, podcasts both mirror acceleration logics (supporting multitasking, time optimization, and the shift of work into private time) and offer potential for resonance through authentic voices and the medium’s linear, partly uncontrollable form. In Habermasian terms, podcasts inhabit a tension between lifeworld and system, where strategic organizational use risks colonizing the lifeworld. We conclude that effective knowledge-sharing podcasts should prioritize host authenticity and serve as appetizers that spark curiosity rather than solely delivering information.
[Dette resumé er genereret ved hjælp af AI]