A master thesis from Aalborg University
PIA: Understanding the Influence of Digital Assistants Physical Design on Trust and Privacy
Term
4. term (INF10 - Master Thesis)
Education
Publication year
2019
Submitted on
2019-06-09
Pages
29 pages
Abstract
In recent years consumers are accepting increasingly more digital artefacts into their homes. These artefacts are becoming incorporated into daily routines and blend in to their surroundings. Digital Assistants as Google Home and Amazon Echo are examples of such artefacts as they are always ON listening for wake-words. But placing these always listening artefacts into households may expose trust and privacy issues. This paper explores if users can be affected by altering the physical design of a digital assistant. Provocation was used to design a prototype called PIA (Privacy Invasive Assistant), which was deployed in households. It was found that users did become more aware of owning and using a digital assistant, however their usage remained similar prior to deployment of PIA. We conclude that it is possible to alter users' perception of trust and privacy in relation to digital assistants, but a more provocative design might be needed to change their usage.
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