Online Consumer Ethnocentrism, Is that a phenomenon?: Consumer Ethnocentrism among Danish e-commerce consumers
Oversat titel
Online Consumer Ethnocentrism, Is that a phenomenon?: Consumer Ethnocentrism among Danish e-commerce consumers
Forfatter
Semester
4. semester
Udgivelsesår
2017
Afleveret
2017-06-06
Antal sider
148
Abstract
The purpose of this Master's thesis is to investigate consumer ethnocentrism in an online context. 319 respondents are being analyzed in SPSS, whit the aim of clarifying some of the underlying factors of online consumer ethnocentrism in Denmark. Findings show the gender, age and level of education are affecting the degree or/impact of consumer ethnocentrism, while level of income is insignificant.
Emneord