Nudging - "A Good Idea": A Qualifying of Nudging as a Method in an Online Setting to Change Behaviour with Illegal Movie- and Music Services
Translated title
Nudging - "En God Ide": En Kvalificering af Nudging som en Metode i en Online Setting for at Ændre Adfærd Med Ulovlige Film og Musiktjenester
Author
Friis, Thomas
Term
4. term
Education
Publication year
2014
Submitted on
2014-06-06
Pages
79
Abstract
Kulturministeriet har sammen med Dansk Industri og Teleindustrien lanceret kampagnen Share With Care for at påvirke, hvordan folk opfører sig online, når de møder websites, der tilbyder ulovligt ophavsretligt beskyttet indhold. Kampagnen bruger “nudging” — små designvalg, der blidt guider folk mod bestemte handlinger uden at fjerne deres andre muligheder — og inkluderer et digitalt værktøj kaldet Webpuf, som skal afholde brugere fra ulovlig adfærd. Dette speciale undersøger, om Share With Cares metoder og værktøjet Webpuf lever op til definitionen af nudging. Det anvender tilgangen Social Construction of Technology (SCOT) af Trevor Pinch og Wiebe Bijker, som ser på, hvordan forskellige sociale grupper former en teknologis udformning og betydning. Analysen inddrager interessenter, brugere og et akademisk perspektiv. Studiet konkluderer, at både kampagnen og Webpuf kvalificerer sig som nudging. Det belyser også, at nudging findes i to former: en kommerciel variant, som i Share With Care, og en mere akademisk tilgang, der undersøger nudgings grænser og muligheder.
The Danish Ministry of Culture, together with Dansk Industri and Teleindustrien, launched the Share With Care campaign to influence how people behave online when they encounter websites that offer copyrighted content illegally. The campaign uses “nudging”—small design choices that gently guide people toward certain actions without removing other options—and includes a digital tool called Webpuf intended to discourage illegal behavior. This thesis examines whether Share With Care’s methods and the Webpuf tool fit the definition of nudging. It applies the Social Construction of Technology (SCOT) approach by Trevor Pinch and Wiebe Bijker, which looks at how different social groups shape a technology’s form and meaning. The analysis considers stakeholders, users, and an academic perspective. The study concludes that both the campaign and Webpuf qualify as nudging. It also shows that nudging appears in two forms: a commercial version, as used in Share With Care, and a more academic strand that explores nudging’s limits and possibilities.
[This abstract was generated with the help of AI]
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