A master thesis from Aalborg University
#Metoo - om sociale mediers evne til at give stemme og forholdet mellem 'gamle' og 'nye' medier.
[#Metoo - social media's ability to give voice and the relationship between 'old' and 'new' media.]
Forfatter(e)
Semester
4. semester
Uddannelse
Udgivelsesår
2018
Afleveret
2018-05-30
Antal sider
75 pages
Abstract
This masters thesis examines the relationship between old and new media through the study of the #Metoo-movement. The movement started after movie-mogul Harvey Weinstein was accused of sexual assaults of several women, which resulted in an online movement that exposed sexual assaults as a structural problem in our society. The thesis examines how social media activism either has or has not an impact on mainstream media stories. Furthermore it examines how new media e.i. social media, has a possibility to give voices through social media activism. This will be examined through a qualitative content analysis drawing on some features from quantitative content analysis. The 186 articles, the study’s first analysis is based on, have been collected trough infomedia.dk over a time period of a month - 15th of December 2017 to 16th of January 2018 and only from danish newsmedia and a open seminar on University of Roskilde. Furthermore the second analysis is based on 106 Facebook-Updates, collected from a closed Facebook-group called #Metoo. The study takes form of a Foucauldian discourse analysis using his theories about discourse objects and power-relations. The theories in this study are mediatization, meaning the long-term structural change of society through media using Stig Hjarvard and Nick Couldry among others. In addition to this, theory of medialogics is used to show how formats of media has impact on the way stories are told. Additionally theories of social media activism together with celebrity activism are used to show the interrelations between new and old forms of media using Candi Clark Olson, Rosemary Clark and Cristine Sarrimo. The analysis is, as mentioned earlier, split in two - first one is an analysis of newsmedia articles and the seminar and the second an analysis of the collected Facebook-Updates. The first analysis shows that discourses about consequences of a sexual assault is not comparable to the consequences of being charged with the committed sexual assault. Furthermore it shows that celebrities have a greater chance of getting stories or opinions through to the newsmedia than noncelebrity people. The second analysis shows that they way people use social media to gain support or relations to other people is very far from the newsmedia’s ability to give that support, even though many of the same media logics repeats through both of them. Therefore the thesis concludes that the possibility to get a say in mainstream media, is hard without being a celebrity, who are the link between mainstream -and social media. This means that social media gives the opportunity to support each other in a network of likeminded, but that this does not necessarily means getting a voice in mainstream media.
Emneord
Kolofon: Denne side er en del af AAU Studenterprojekter — Aalborg Universitets studenterprojektportal. Her kan du finde og downloade offentligt tilgængelige kandidatspecialer og masterprojekter fra hele universitetet fra 2008 og frem. Studenterprojekter fra før 2008 kan findes i trykt form på Aalborg Universitetsbibliotek.
Har du spørgsmål til AAU Studenterprojekter eller Aalborg Universitets forskningsregistrering, formidling og analyse, er du altid velkommen til at kontakte VBN-teamet. Du kan også læse mere i AAU Studenterprojekter FAQ.