Managing Game Production Management: The concept of Gamifying the Game Development Process

Berle, Kenneth Heine

4. term

Medialogy, Master

2016

2016-05-27

67

Kan ledelse gøres mere engagerende for spiludviklere via en dedikeret app? Denne afhandling undersøger det ved at se på, hvordan spilprojekter styres, almindelige ledelsesmetoder, arbejdsengagement og gamification (at tilføje spil-lignende elementer i ikke-spil-sammenhænge). Det centrale forskningsspørgsmål er: I hvilken grad kan gamification bruges til at motivere brugere og skabe en følelse af teamwork under en spilproduktions produktionsfase via et opgavestyringsværktøj, der anvender elementer fra Agile udvikling (en iterativ, samarbejdsorienteret arbejdsmetode)? For at besvare spørgsmålet blev der gennemført flere tests og spørgeskemaer for at indsamle brugerindsigt, hvorefter der blev udviklet et gamificeret ledelsessystem baseret på resultaterne. Den afsluttende evaluering, et fokusgruppeinterview, peger på en tendens til, at værktøjet øger brugernes motivation for at rapportere, når de afslutter opgaver. Resultaterne er foreløbige, men tyder på, at en gamificeret, Agile-inspireret opgavetracker kan understøtte deltagelse i rutineprægede ledelsesaktiviteter i spiludviklingsteams.

Can management be made more engaging for game developers through a dedicated app? This thesis explores that question by examining how game projects are run, common management methods, work engagement, and gamification (adding game-like elements to non-game contexts). The central research question is: To what extent can gamification be used to motivate users and foster a sense of teamwork during a game production’s production phase via a task-tracking tool that uses elements from Agile development (an iterative, collaborative approach to organizing work)? To address this, several tests and surveys were conducted to gather user insights, then a gamified management system was designed based on those findings. The final evaluation, a focus group interview, indicates a tendency for the tool to increase users’ motivation to report when they complete tasks. While the results are preliminary, they suggest that a gamified, Agile-inspired task tracker may help encourage participation in routine management activities within game development teams.

[This abstract was generated with the help of AI]

Teknologi ; Media ; Management ; Spil ; Games ; Game Development ; Gamification

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