Long term satisfaction of in game purchases of free to play mobile games

Barfod, Mogens Schack ; Ugljanin, Semir

4. term

Information Studies (Human Centered Informatics), Master

2016

2016-08-01

134

Specialet undersøger, hvordan køb i appen (IAPs) i free-to-play mobilspil påvirker spilleres oplevelse over tid, med fokus på både den umiddelbare oplevelse og tilfredshed på længere sigt. Tre forskellige spil indgår i undersøgelsen, og der sammenlignes flere former for IAPs ved at se på, hvordan de bruges i hvert spil. Målet er at klarlægge, om forskellige typer IAPs påvirker oplevelsen på forskellige måder, og om forskellige spil fører til forskellige vurderinger af disse køb.

This thesis explores how in-app purchases (IAPs) in free-to-play mobile games influence the player experience over time, focusing on both immediate reactions and longer-term satisfaction. It examines three different games and compares several forms of IAPs, looking at how they are used within each game. The goal is to understand whether different types of IAPs shape the experience in different ways, and whether players evaluate these purchases differently across different games.

[This abstract was generated with the help of AI]

Free to play mobile games ; Customer satisfaction ; F2P mobiel games ; Long term customer satisfaction ; Player experience ; Mobile games ; Free to play games

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