A master thesis from Aalborg University
Lad of følges ad
Forfatter(e)
Semester
4. semester
Uddannelse
Udgivelsesår
2014
Afleveret
2014-06-01
Antal sider
69 pages
Abstract
The thesis ‘Let’s go together’ was created by a won- der because I read in an article that only 3 percent was a member of a club. I am an active runner and feel happy and well being about running in a club and that is the reason why I became curious. My problem formulation: How do you communicate to non-club members with a view to motivate those to change attitude? The theoretical basis for this thesis is the theory of Motivation by Ryan & Deci and Hassmén with the use of these theories I will try to see what motivate people to run and by using appelformer and I will see in which way my case, Life of Sport, communicate on Facebook. I will use case studies by Bent Flyvbjerg. The empirical data consists of 14 qualitative inter- views with runners in a club and non-club members. The quantities interviews will be challenged by analy- sis made by Peter Forsberg. The thesis has a herme- neutic approach. Because I am a runner it’s hard not to have a hypothesis. My approach will also depend on a phenomenology view. The thesis concludes that Life of Sport must com- municate different by using the appelformer pathos, logos and ethos to communicate to non-club mem- bers because they are divided into groups with differ- ent motives for running.
Emneord
Kolofon: Denne side er en del af AAU Studenterprojekter — Aalborg Universitets studenterprojektportal. Her kan du finde og downloade offentligt tilgængelige kandidatspecialer og masterprojekter fra hele universitetet fra 2008 og frem. Studenterprojekter fra før 2008 kan findes i trykt form på Aalborg Universitetsbibliotek.
Har du spørgsmål til AAU Studenterprojekter eller Aalborg Universitets forskningsregistrering, formidling og analyse, er du altid velkommen til at kontakte VBN-teamet. Du kan også læse mere i AAU Studenterprojekter FAQ.