Fornemmelsen af et produkt: Et produktdesigns betydning for oplevelsen af produktet

Hansen, Puk Holm ; Nyeman-Nielsen, Signe Louise

4. semester

Kommunikation, Kandidat

2015

2015-05-29

139

This study investigates the role of a product's design in creating the consumer's experience of said product. The aim is to create an understanding of the ways in which the product design creates certain meanings for the consumer by generating certain emotional and reflective responses.

produktdesign ; marketing-semiotik ; emotional design ; oplevelsesdesign ; semiotik ; designanalyse ; fokusgrupper ; kognition ; designsemiotik ; design

Download
Vis denne rapport i AAU Studenterprojekter