A master thesis from Aalborg University
Complete Website Development with a Client
Author(s)
Term
4. term
Education
Publication year
2022
Submitted on
2022-10-02
Abstract
The report explores a possible solution for a client's two businesses, with a target group of other companies, with the expected outcome of attracting more customers in the current modern era of digitalization. Based on research around the different possible solutions' pros and cons, the client's needs and the resources given for the project. It was determined that a business website was the best solution, in comparison to alternatives such as online advertisements. Therefor, a business website with high performance, high usability and high Google search ranking in mind was designed. To evaluate the user-experience (UX) of the website a usability test was performed by sending out a survey to 4 participants along with user behaviour tracking using heatmaps and session recordings. For evaluation of Google Page Ranking, manual searches with search queries were performed. It was found that the site has great UX, however, the page rankings for search queries related to auto-electrical services and emergency services were bad, while the search queries related to the business' name was good, and the remaining were acceptable but could be improved.
The report explores a possible solution for a client's two businesses, with a target group of other companies, with the expected outcome of attracting more customers in the current modern era of digitalization. Based on research around the different possible solutions' pros and cons, the client's needs and the resources given for the project. It was determined that a business website was the best solution, in comparison to alternatives such as online advertisements. Therefor, a business website with high performance, high usability and high Google search ranking in mind was designed. To evaluate the user-experience (UX) of the website a usability test was performed by sending out a survey to 4 participants along with user behaviour tracking using heatmaps and session recordings. For evaluation of Google Page Ranking, manual searches with search queries were performed. It was found that the site has great UX, however, the page rankings for search queries related to auto-electrical services and emergency services were bad, while the search queries related to the business' name was good, and the remaining were acceptable but could be improved.
Documents
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