Cheers to what we should talk about - A regenerative organization design towards a change within the Danish alcohol culture
Author
Term
4. Term
Education
Publication year
2024
Submitted on
2024-06-07
Pages
40
Abstract
This thesis investigates how a design approach can reduce stigmatization around alcohol problems, encouraging more people to seek help. In Denmark, high alcohol consumption is culturally ingrained, leading to significant health, social and socioeconomic effects. With the use of Grounded Theory and insights from Process Theory and Political Programs, the research examines how various actors address the needs of people with alcohol problems and why current treatments fall short. Stigmatization is identified as a main barrier to seeking help, reinforced by medicalized language in public and academic discourse. This language creates a simplistic, negative perception of alcohol issues. The thesis proposes a new political program and a design game to create agency within organizations to improve their communication and outreach for the target group and public. By changing the language and understanding of alcohol’s impact, the aim is to create a more nuanced language of people with an alcohol problem and reflection on the intake of alcohol in the Danish population.
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