BaoBabettes univers - En undersøgelse af hvordan et oplevelsesdesign kan forbedre gæsteoplevelsen i Baobabtræet i Aalborg Zoo

van der Male, Stine Blom ; Kieldsen, Stine Nanna

4. semester

Oplevelsesdesign (cand.it.), Kandidat

2025

2025-06-01

150 pages

This thesis applies the Design Thinking model and focuses on how we can improve the visitor experience in the Baobab Tree at Aalborg Zoo. The relevance of this project originates from Zoo's knowledge that the exhibition in the Baobab Tree is not optimal as it currently is. Therefore, we aim to create a more interesting and educational experience for children aged 7-11 years. Based on our initial observations, we found that parts of the exhibition do not work, attract few visitors, and that the visitors, who do enter the tree do not interact with the elements of the exhibition. The patterns we inferred from these observations led to our design criteria on which we have based our design. Our design criteria is ‘educational, interactive and interesting’, ‘inclusion of more senses’, ‘create something outside the tree’ and ‘create a theme’. To generate some specific design ideas, we conducted a workshop with four participants who in different ways have knowledge about children. With insights from the workshop in mind we used brainstorming to make our design even more specific. We complement our design with Kolb's learning circle and Ryan & Deci's Self Determination Theory to pique visitors' curiosity and to support the potential for learning. Regarding Ryan's concept Possible World, we developed the universe of BaoBabette, a fictional baobab tree character who both inside the tree and outside in the garden gives the visitors insight into her life on the savannah and what she experiences there. Our final design focuses on a sensory experience inside the tree using interactive mediation such as binocular peepholes, a game where the visitors help BaoBabette survive the drought, and educational fortune wheels. The design includes authentic baobab materials to support multisensory learning. In the garden, physical BaoBabette-figures, signs, and exposed roots reinforce the BaoBabette universe. Our experience design targets families with children and aims to promote curiosity and learning about baobab trees, thereby encouraging increased engagement with the exhibition in the Baobab Tree in the African Village at Aalborg Zoo.

oplevelsesdesign ; baobabtræ ; aalborg zoo ; sanser ; interaktivt ; læring ; kolb ; interessant ; tertiære artefakter ; motivation ; gæster ; besøgende

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