En anderledes museumsoplevelse: Mysteriespil på Glyptoteket: En design baseret undersøgelse med formål om at engagere og motivere mænd i deres museumsbesøg på Ny Carlsberg Glyptotek.

Abstract

Dette speciale undersøger, hvordan mænd i alderen 18-30 år kan engageres og motiveres under deres besøg på Ny Carlsberg Glyptotek, samt hvilke kommunikative initiativer, der kan implementeres for at forbedre deres museumsoplevelse. Gennem en designbaseret undersøgelse har specialet identificeret et innovationspotentiale gennem empirisk dataindsamling, herunder en spørgeskemaundersøgelse, fokusgruppeinterview og desk research. Dette potentiale fremhævede, at målgruppen ønskede, at deres besøg på Glyptoteket i højere grad skulle stimulere deres sanser, guide dem gennem museet, præsentere den faste skulptursamling på en ny måde og sikre, at museumsbesøget var en social og interaktiv aktivitet. Baseret på disse indsigter blev der udviklet designprincipper og et initiativ, som kulminerede i en prototype, der er blevet testet gennem flere iterationer. Dette design tog form af et mysteriespil kaldet "Midsommermord på Glyptoteket." Den praktiske undersøgelse af spillets funktionalitet viste, at det var et underholdende og sjovt spil, der fangede deltagernes opmærksomhed og engagerede dem i museumsoplevelsen. Desuden viste det sig, at deltagerne blev guidet gennem museet, fik mere viden om statuerne og blev involveret i spillet i en social kontekst. Det er væsentligt at bemærke, at denne type spil primært er gavnlig for personer, der søger en anderledes museumsoplevelse, som adskiller sig fra det traditionelle besøg. Samlet set betragtes spillet som et brud med det, som målgruppen traditionelt forbinder med et museumsbesøg, da de i højere grad bliver involveret og aktiveret under deres besøg. Dermed bidrager spillet til et paradigmeskifte i museumsverdenen og tilhører en mere dialogisk oplevelse. Endelig vurderes det, hvordan dette mysteriespil kan udvikles til andre kontekster.Yderligere forskning bør undersøge, hvordan forskellige sværhedsgrader kan motivere deltagerne. Dette design anses som et koncept, der konstant kan udvikles og i princippet aldrig afsluttes.

This thesis investigates how men aged 18-30 can be engaged and motivated during their visit to Ny Carlsberg Glyptotek, and what communicative initiatives can be implemented to enhance their museum experience. Through a design-based study this thesis has identified an innovation potential through empirical data collection, including a survey, focus group interview, and desk research. This potential highlighted that the target group desired their visit to the Glyptotek to more effectively stimulate their senses, guide them through the museum, present the permanent sculpture collection in a new way, and ensure the museum visit is a social and interactive activity. Based on these insights, design principles and an initiative were developed, culminating in a prototype which has been tested through multiple iterations. This design took the form of a mystery game called "Midsummer Murder at the Glyptotek." The practical investigation of the game's functionality revealed that it was an entertaining and enjoyable game that captured participants' attention and engaged them in the museum experience. Furthermore, it was found that the participants were guided through the museum, gained more knowledge about the statues, and were involved in the game within a social setting. It is essential to note that this type of game is beneficial primarily for individuals seeking a different museum experience, distinct from the traditional visit. Overall, the game is seen as a breach from what the target group traditionally associates with a museum visit, as it involves and activates them more during their visit. Thus, the game contributes to a paradigm shift in the museum world and aligns with a more dialogic experience. Finally, it is assessed how this mystery game can be developed for other contexts. Further research should explore how varying difficulty levels can motivate participants. This design is considered a concept that can continuously evolve and, in principle, never be completed.

A master thesis from Aalborg University

En anderledes museumsoplevelse: Mysteriespil på Glyptoteket: En design baseret undersøgelse med formål om at engagere og motivere mænd i deres museumsbesøg på Ny Carlsberg Glyptotek.

[A different museum experience: A mystery game at the Glyptotek: A design-based study with the purpose of engaging and motivating men in their museum visit at Ny Carlsberg Glyptotek.]