• Kenneth Korsgaard Gad
  • Danni Thorup Steffansen
4. semester, Interaktive Digitale Medier, Kandidat (Kandidatuddannelse)
The purpose of this master thesis was to explore, create and evaluate a technology-based environment that actively supports user engagement experience at the literary festival Ordkraft, building on users and domain experts’ opinions via a participatory design approach. Participatory design has been established as an approach to develop various types of design solutions when it comes to user experience, but there is a scarcity of studies that explore how this approach can support a literary festival. Our partner, Ordkraft, sought something new and exciting which could actively engage their guests in ways that the more traditional literary events could not. To provide solutions, we based the project on three kinds of knowledge based upon Nelson, Stolterman & Fallmans model of The Design Triangle, created in the domain of interaction design research. The triangle includes real, true and ideal knowledge, which includes academic theories (true), sketches and ideal design from users (ideal) and knowledge about design practices and the festival itself (real). The domain of true knowledge was based on our Participatory Design approach, combined with User Innovation Management, theories of experience design, interaction design, aesthetics and theories. This domain was expanded and strengthened with real knowledge perspective from interviews with domain experts and ideal knowledge provided by possible users, through sketches and statements in a co-creation workshop. Three design solutions were the outcome of the participatory design; in collaboration with Ordkraft one out of the three designs was chosen and a “word-tunnel” got created. The design consisted of four isolated and decorated rooms, with each theme (Women’s rights, The others, Religion and Freedom of speech) differently displaying surprising quotes on screens selected from a range of famous people and texts. This idea was supported by statistics showing that today 50 % of Danes get their news from social media. In a time when news sources battle for clicks, using click baiting alongside quotes presented outside of their context as weapons to lure people in, the actual story could be distorted. The purpose was for the guest to guess the author of the quotes among provided images of five, well known people in different domains, from politicians to actors and religious figures. The decision making was done through an interactive system, which allowed users to click and select who they thought said the provided quote. The purpose of the quotes was to shock and surprise, but we were changing patterns matching “expected” and “unexpected” authors to the quotes. The experience reflects a holistic view, where all parts create an overall experience with words and how they are “used”. The tunnel was designed for a particular target audience, namely the main target audience for the Generator Scene, the 16-30 year old, a part of Ordkraft which focuses on presenting literature in new and alternative forms. Ordkraft itself have a wider audience, so guests of all ages could visit the Generator Scene and enter the tunnel. Findings got found through observations and an evaluation scheme, that showed the target group as well as the slightly older guests got an experience as intended. Surprisingly, the youngest guests (6 - 11 year old), which we expected would find the tunnel boring and not have a worthwhile experience in the tunnel, used it as a game and got an fun experience. The younger teens (12 - 16 year old) used the quotes for discussing the themes of the rooms with each other, since the themes, as freedom of expression, had been already discussed in class. We conclude that the design can be used with a learning perspective for discussion on how we see quotes on social medias presented by classic medias. This experience can bring critical views to the public on prejudice and powerful role of media and how they influence our perception. Likewise, the findings indicate that the guests had an eye-opening experience on how quotes can be presented without their context and the consequence this has on their own perceptions of the quotes, as well as the selected authors.
Udgivelsesdato30 jun. 2016
Antal sider88
Ekstern samarbejdspartnerOrdkraft Festivalen
Ansvarlig for Ordkrafts Generatorscene Jørgen Dissing Nørgaard jorgen.dissing@aalborg.dk
ID: 234455620